An Alliance – Customer Focused – Quality Driven

We tap into the world's collective intelligence to help accelerate the go-to-market strategy for your innovative product ideas.

We tap into the world's collective intelligence to help accelerate the go-to-market strategy for your innovative product ideas.

Our "Lean Design thinking" approach is applied to your product ideas. The goal is to tell the story, show the story and to "fail fast, fail cheap" during product idea validation.
We bring multidisciplinary team to create a POC that is cost effective, provides assessment and validation of the idea.

We combine product vision, market needs, user-oriented ideas to conceive a product concept/architecture that forms a robust foundation for NPD.

Our industrial design and product engineering teams work in concert with each other, optimizing features from user's perspective, and thereby enhancing product effectiveness and market value.

With immersive ideation process that involves User focus and empathy study, we evaluate multiple concepts, narrow down to WOW concepts and refine them to provide an effective User centricity and aesthetics

With Additive Manufacturing and other traditional methods, we bring life to product concepts (MVP) to enable a collaborative and effective communication with your stakeholders and to speed up the development process.

With phase gate, "Design for Excellence" and "lean design thinking", we endeavor to develop products fast and cost effectively mitigating and minimizing risks early on. Our immersive multidisciplinary teams work in tandem with ongoing design verification process to effectively convert concepts to "Production Ready Designs" in short duration of time.

In collaboration with our customers we create product specific design validation specifications to enable products go through EVT, DVT, PVT and assure high quality of product design and high yield for production.

With our approach to deliver product designs that are "Production Ready" we bridge the NPI gap fast and take the products quickly through DFMA, DTC, DFQ, DFD. Our global network of manufacturers are pre-qualified and provide fast turnaround for product specific process development and validation.

We involve manufacturers during product design process. The early sharing of product design, vision and goals such as time to market, required engineering capability, flexibility (batch runs), IP rights protection, quality control, warranty and spare parts etc. helps fast audits and qualification.

With global manufacturing network (ISO 9000, 14000, 13485), we assist and manage the complete production scale-up with manufacturing set-up, qualification, PP and MP runs.

We add value though "Value Engineering" and assist in product sustenance for Cost reduction, Component obsolescence, performance enhancements, product refreshing cycle, product end-of-life stages and redesign.

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An Alliance – Customer Focused – Quality Driven


Lean Design Thinking

Phase Gate Approach

  • Early risk analysis and mitigation
  • Robust market ready products

Design For Excellence

  • Standards identification
  • Tests Identification
  • Design for X

Lean design thinking can mean many things to many people. At a high level it’s about doing more with less. It’s not just about being frugal; it’s about being smart; being able to not only put the resources at hand to their best use but also predict the impact your current design decisions will have down the line. It’s about making small improvements along the entire design and development process, that collectively create a big impact.

Phase Gate Approach
Each product design and development process goes through a series of phases, starting from technology scouting, to concept creation, design, development and so forth. Instead of treating each phase in its own silo, we look at the entire process from a holistic point of view. By doing so we are able to carefully put important checks at every “phase gate” so that the design not only meets the criteria set forth by the current phase at hand but also in future phases. This helps in early risk analysis and mitigation, and eventually a robust market ready product.

Design for Excellence
We strive for excellence in the entire product design & development process. While this may sound cliche, there’s a deeper meaning to it. For us, “design for excellence” is not just a tagline. It’s about doing due diligence at every stage of the process so that the end product will be market acceptable and manufacturable at scale. We do this by identifying the right standards and tests early on in the process. We consult with our network of global manufacturing partners even during early design phases of the product, which helps in ensuring that the final product will be easily manufacturable. We also work closely with regulatory agencies (if needed) to ensure that the final product and its uses are in compliance. Like this, our approach of designing for excellence helps us produce designs that will give you many levels of competitive advantages.