Years In Business
Products
Years of combined experience
Our design philosophy is simple: we believe that combining beautiful aesthetics with effective usability engineering (also referred to as user-centered or human factor design) yields successful industrial designs.
We ensure our products embody intuitive ease-of-use for continued market success and guarantee effective industrial design by qualifying the needs and abilities of the intended users in addition to the marketing and engineering requirements. We also apply usability engineering to form the basis and input of our design process qualification in order to adhere to the stringent guidelines set by the FDA, EUMDR and other regulatory bodies.
We believe that usability engineering doesn’t have to be a lengthy and expensive process. As such, we explore many methods and select the most appropriate ones depending on the nature of the project. These may include research, interviews, observation, brainstorming and workshops followed by analysis to make decisions.
With degrees in Mechanical Engineering (Honors) and Masters in Innovation Management from Melbourne Business School, University of Melbourne, Australia, Rajiv has worked at start-ups, mid to large-sized companies in his career spanning over 30 years. With executive and engineering management positions at several companies, Rajiv has been instrumental in bringing several products from concept to production in Automotive, Medical devices, BioTech Diagnostics, Lab Automation, Consumer electronics, Consumer-ware. His expertise expands into setting up accelerated business processes, smart manufacturing processes and systems with quality and regulatory framework. Products developed with his innovative ideas have been awarded Design & Manufacturing Excellence Award. He holds notable patents for some of his work and his customers have benefited in patenting some of the designs under service contracts. He is a transformational forward-thinking leader with global success in leveraging technology as a driving force to provide solutions across various industries. He has been recognized as a Pinnacle professional for his work and inducted as Honored Member into Continental Who’s Who. He is also a member of American Society of Mechanical Engineers.
