Years In Business
Years of combined experience
Our design philosophy is simple: we believe that combining beautiful aesthetics with effective usability engineering (also referred to as user-centered or human factor design) yields successful industrial designs.
We ensure our products embody intuitive ease-of-use for continued market success and guarantee effective industrial design by qualifying the needs and abilities of the intended users in addition to the marketing and engineering requirements. We also apply usability engineering to form the basis and input of our design process qualification in order to adhere to the stringent guidelines set by the FDA, EUMDR and other regulatory bodies.
We believe that usability engineering doesn’t have to be a lengthy and expensive process. As such, we explore many methods and select the most appropriate ones depending on the nature of the project. These may include research, interviews, observation, brainstorming and workshops followed by analysis to make decisions.