Lean Design Thinking

Our lean design thinking philosophy differentiates us from our competitors and strengthens our value proposition. We add value to your ideas with our expertise in optimized engineering, development process, transfer to manufacturing, quality management and global manufacturing partnerships.

Our Design

About us


Years In Business




Years of combined experience

Our design philosophy is simple: we believe that combining beautiful aesthetics with effective usability engineering (also referred to as user-centered or human factor design) yields successful industrial designs.

We ensure our products embody intuitive ease-of-use for continued market success and guarantee effective industrial design by qualifying the needs and abilities of the intended users in addition to the marketing and engineering requirements. We also apply usability engineering to form the basis and input of our design process qualification in order to adhere to the stringent guidelines set by the FDA, EUMDR and other regulatory bodies.

We believe that usability engineering doesn’t have to be a lengthy and expensive process. As such, we explore many methods and select the most appropriate ones depending on the nature of the project. These may include research, interviews, observation, brainstorming and workshops followed by analysis to make decisions.

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Founder & CEo
With degrees in Mechanical Engineering (Honors) and Masters in Innovation Management from Melbourne Business School, University of Melbourne, Australia, Rajiv has worked at start-ups, mid to large-sized companies in his career spanning over 30 years. With executive and engineering management positions at several companies, Rajiv has been instrumental in bringing several products from concept to production in Automotive, Medical devices, BioTech Diagnostics, Lab Automation, Consumer electronics, Consumer-ware. His expertise expands into setting up accelerated business processes, smart manufacturing processes and systems with quality and regulatory framework. Products developed with his innovative ideas have been awarded Design & Manufacturing Excellence Award. He holds notable patents for some of his work and his customers have benefited in patenting some of the designs under service contracts. He is a transformational forward-thinking leader with global success in leveraging technology as a driving force to provide solutions across various industries. He has been recognized as a Pinnacle professional for his work and inducted as Honored Member into Continental Who’s Who. He is also a member of American Society of Mechanical Engineers.​
Usability engineering
Charles has a degree in Design from Illinois Institute of Technology, with a major in Industrial Design, and minors in Graphic Design, and Photography. He has designed highly profitable products in the fields of Consumer Electronics, Medical Devices, Business Machines, Sporting Goods, and Housewares. Charles created and headed-up Industrial Design and Usability Departments in four corporations, while always remaining hands-on with design work. Having also served as a Project Manager, he led multidisciplinary teams in developing numerous successful products on time, and on budget.Creative and artistically driven, he designs products with eye-catching, desirable aesthetics that stand out with a “Wow” factor. He employs a user-centered design approach which guides his Industrial Design process and provides qualified bases for the design features. His process results in optimized usability for the products he develops. Charles is named in over fifteen issued patents as a result of his inventive designs.
Medical advisor & Consultant
Yash is a physician with business management education in finance and marketing. He led private equity investments in healthcare and pharma for over ten years. He is well versed with market assessment, competitive intelligence, valuation, due diligence, term sheet, deal structuring, closing and exits. In his role as an investment manager, he steered multiple value creating initiatives in investee companies including lean supply chain management, pharma product portfolio strategy, project evaluation, margin improvement, M&A and corporate development. Prior to entering the corporate world, he managed hospital units in the Army in the field and peace locations. Currently, he is a business consultant focusing on corporate development.
System Reliability
Joseph is MSEE, with expertise in Hardware digital design, Camera, Software Embedded controls, C, C++, Perl, Matlab, image processing, communication protocols, System Reliability, integration, testing, validation, diagnostics, troubleshooting, NPI, production set-up and management, Data mining, BOM management. He is hands-on and has proven success at industries such as Defense, Industrial, Consumer Electronics. He has developed his experience through technical roles at GE, Bryce, Concord Camera, Microsoft, Apple and start-ups in Consumer electronic industry. His strength is his application of knowledge to problem solving, system diagnostics, root cause analysis, troubleshooting to provide a working solution and scaling production with identifying, defining fixtures, GRR and managing the pilot and production runs. In addition, he has good understanding and expertise in Automation, managing CM with security for IP, construct labs, define test and safety specifications.
quality & Regulatory
Nancy is a Quality & Regulatory Assurance leader and brings extensive and broad 25+ years of knowledge in quality management and regulatory affairs. She has proven success in leading teams at various companies to ensure compliance with all regulatory requirements and meeting goals for quality, product development, operations development and product commercialization. She has developed her experience through roles at Affymetrix (ThermoFisher Scientific), Mast Immunosystems (Hitachi) and leadership roles at other successful startups in the medical devices, biotech industry. Nancy’s strength is her knowledge and expertise in establishing a Quality Management System and design control processes, according to 21 CFR 820 and ISO 13485, to meet the needs of the company and delivering to customer satisfaction. She has experience in implementing full electronic quality management system. In addition, she has an overall understanding and experience in managing and auditing quality control, manufacturing/operations and supply chain. Throughout her career, she enjoyed success in transforming quality culture, change management, and continuous improvement.
optics & laser
Zuo is PhD EE and Physicist with expertise in Optics, Lasers, MEMS and sensors. His work is in Optical system/instrument design, Laser system design/application, LED, Laser diode, photo detector modules, Nonlinear optics, MEMS devise and sensors, Data analysis with ML. He is hands-on and has proven success in leading teams to develop Medical diagnostic/life scientific instruments, Optical microscopy systems, Optical spectrometers, Opto-mechanical packaging, Laser scanning imaging system for breast cancer diagnosis, Laser scattering in human tissue and cells. He has developed his experience through technical roles at Beckman Coulter, Abbott Laboratories and start-ups in the medical devices, biotech industry. His strength is his application of knowledge to problem solving, defining the core nature of issues, identifying and analyzing root causes and providing a working solution. In addition, he has an overall understanding and expertise of overall system design process from initial specifications and simulation to prototyping and production.
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